Tuesday, November 11, 2008

Rhetorical Currents and Conversations Toward Meaning by Falana Thomas, Yazmin Lazcano, and Sean Doran



After reading Mikhail Bakhtin's Marxism and the Philosophy of Rhetoric, we decided to engage in an interactive conversation to discuss the problems of defining rhetoric through the use of language. The foundation of our conversation is based on the following question:

"Does the philosophy of human language complicate how we define and understand rhetoric?"

Yazmin:

The moment in the reading where I sensed a strong connection between the ideas being presented and my working understanding of rhetoric was in Bakhtin’s discussion of words. The connection between the word, according to Bakhtin, and my sense of the nature of rhetoric thus far, came about specifically in his discussion of the word as a neutral sign: “Every other kind of semiotic material is specialized for some particular field of ideological creativity. Each field possesses its own ideological material and formulates signs and symbols specific to itself and not applicable in other fields….A word, in contrast, is neutral with respect to any specific ideological function. It can carry out ideological functions of any kind—scientific, aesthetic, ethical, religious” (Bizzell and Herzberg 1213). As our encyclopedic text this semester, The Rhetorical Tradition attests, we may find sections linking rhetoric to the fields of science, literature, ethics, and religion—in this sense, rhetoric may be said to be neutral in the way that Bakhtin describes the word being neutral.

From this position of neutrality however, enters the role of audience and historical situation. Bakhtin states, “Orientation of the word toward the addressee has an extremely high significance. In point of fact, word is a two-sided act. It is determined equally by whose word it is and for whom it is meant. As word, it is precisely the product of the reciprocal relationship between speaker and listener, addresser and addressee. Each and every word expresses the ‘one’ in relation to the ‘other.’ I give myself verbal shape from another’s point of view, ultimately, from the point of view of the community from which I belong” (1215). Bakhtin then goes on to state that “A word is a bridge thrown between myself and another. If one end of the bridge depends on me, then the other depends on my addressee” (1215).

So this is my attempt to build a bridge with Sean and Falana on one level, with Dr. Morton and the rest of the students in our rhetorical theory course on another, and with the entire web universe on yet another. From my understanding, Bakhtin’s ideas as contained in his essay encourage a combination meta-response and sociological point of view as the approach to take in order to take verbal shape here. This is quite an exercise because it requires that I be very aware of how I am situated in relation to Sean, Falana, the course, the requirements of the assignment, to name only a few considerations of this particular social context. So, in effect, my attempt was to demonstrate my understanding of the role of rhetoric within the cluster of ideas in Bakhtin’s essay in a way that both Sean and Falana could question, respond, and /or critique. My understanding of how we decided to frame our reading response dictated the verbal shape of my utterance.

Sean:

Yazmin, I truly appreciate the fact that you have addressed your response in a fashion that takes into consideration not only myself, but my fellow peers as well. I often use the expression, "Put yourself in my shoes," and from a rhetorical perspective, you seem to do exactly that. You are building a rhetorical bridge that is attempting to create both self-understanding and universal communication. Your approach is effective and enlightening.

Falana:

Without any type of specialized background, we know that language, especially English, is complicated. It's one of the most difficult languages to learn, there are several spellings of one word, and that one word could have numerous meanings. Add in the elements of philosophy and rhetoric and you have an entire college course on your hands…but I digress.

Mikail Bakhtin, author of "Marxism and the Philosophy of Language", believed "that the true basis of linguistics is the study of utterances, of speech acts ….but the structural descriptions (of linguistics) do not explain the way language is actually used (1208). In short, the technical analysis of the language would not explain why specific words were used to communicate a thought.

At first Bakhtin explains the ideology of signs, which we also learned about with John Locke, and how signs "reflect or refract another reality" (1211). He also focuses on how context plays an important role in language. Even without Bakhtin's thoughts on context, classical rhetoricians indirectly refer to context and its importance by addressing things such as style and delivery and when and how to address people. If context wasn't important, I believe rhetoric would not be as complex as it is.

Understanding semiotics complicates understanding because a sign or symbol that represents something must first be understood by another in order for "understanding" to begin. Humans must be "organized socially" in order for any of this to begin. If semiotics falls under the umbrella of "human language" then that automatically adds in another level to rhetoric.

"Any utterance, no matter how weighty and complete….is only a moment in the continuous process of verbal communication" (1221).

With language, regardless of "what" was said and "how" it was said, it is only relevant within the context and time at which the utterance was used. In regards to rhetoric, it explains how different oratorical techniques are used when speaking to an audience of a political campaign, or to an audience in a legal setting.

Sean:

Falana, your analysis of context is quite interesting. In my opinion, so many oratorical practices are taken out of context this day and age, so a deep analysis and understanding of context is key in developing one's comprehension of rheoric. Societal and cultural traits also complicate the ever-evolving world of rhetorical theory. Semiotics, as described by you, also must be considered from the standpoint of speaker and listerner. Bakhtin's descriptions of the use of words may explain why people who are attempting to learn and immerse themselves in a foreign language have trouble learning how to speak contextually and effectively in a rhetorical setting.

Yazmin:

Falana, your response made me think about context and the classical figures in rhetoric you mentioned. From Bakhtin’s essay, “Each situation, fixed and sustained by social custom, commands a particular kind of organization of audience and, hence, a particular repertoire of little behavior genres. The behavioral genre fits everywhere into the channel of social intercourse assigned to it and functions as an ideological reflection of its type, structure, goal, and social composition” (1223). This quote and the readings we had from the classical period make me wonder what Bakhtin would say about our reading of their context-specific work from our context-specific time. It makes me think about reading-response theory and what it says about the role of readers in infusing meaning to a text written in a different time. Maybe the methodology he suggests works to describe how to approach both a synchronous and asynchronous speaker, listener, addresser and addressee relationship.

Sean:

When I look back at the studies of our rhetorical theory class, I am constantly reminded of the various discussions that have taken place in an attempt to define rhetoric. In Part I of Bakhtin’s Marxism and the Philosophy of Language, he writes, “Everything ideological possesses meaning: it represents, depicts, or stands for something lying outside itself. In other words, it is a sign. Without signs, there is no ideology.” (1210) These writings are eerily reminiscent of the theories and writings of John Locke. Locke’s emphasis upon language reflects how words serve as the signs of human ideas. Bakhtin also places an importance on the word and how it “is wholly absorbed in its function of being a sign.” (1213) The distinct variations of the world of signs, through the use of language, have helped to shape the ambiguous and ever-frustrating “definition” of rhetoric. There is definitely an important need to interpret and understand the source and context of language when trying to interpret meaning.

In Part II of Bakhtin’s Marxism and the Philosophy of Language, the attention shifts toward a focus on verbal interaction. The interesting descriptions of verbal interaction make me think of the importance of analyzing the speaker and listener in a conversation. The bulk of the rhetorical theory readings, along with the associated class discussions, have shed some light on the nature of language and verbal interaction. I will be the first to admit that I have, at times, become lost in the robust readings and vastly intellectual discussions that have taken place in our virtual classroom. Perhaps, as Bakhtin points out, I should seek to gain a better understanding and increase my knowledge of “each person’s inner world” and “social audience that comprises the environment in which reasons, motives, values, and so on are fashioned.” (1215) I found this quote to be so poignant because it takes into consideration social individuality and context.

As students, we all have the luxury of being imbedded in the realm of higher learning, and we are all sharing the same rhetorical theory texts. Also, we all get to pick the brain of our professor to gain better insight into the world of rhetoric. Yet, we all seem to have our own interpretations/definitions of rhetoric itself. The unique language we use, combined with our unique social and cultural backgrounds, fuels the ambiguity that surrounds our current study of rhetoric. Bakhtin’s writings help to explain why the use of language has enshrouded rhetorical theory and subsequently created a mysterious definition that seems to be at our fingertips, but not quite in our complete grasp. In my opinion, the Digital Age and the expansion of mass communication practices will only create more problems in gaining such a set-in-stone definition of rhetoric. However, in the end, maybe this is a good thing. The versatility of rhetoric, and its ability to spill over into an array of fields, has further solidified its importance.

Yazmin:

Sean, I would like to respond to your observations about the fact that while we all use the same text and are in the same class led by the same professor, we all have a unique understanding of the ideas in the course because of, as you point out, our “unique social and cultural backgrounds.” I found your admission about sometimes becoming lost in the reading and the online class discussions authentic and powerful—especially as it relates to our topic in this conversation: making meaning from verbal interaction. I have been lost both in the texts and in the discussions this semester, too. After reading Bakhtin, I wonder how I fit in with the notion of “addressee” at various levels, but including the standpoint of the texts and of our class context. Bakhtin does state, (and I now see how this relates to my questions to Falana): “specific class and specific era are limits that the ideal of addressee cannot go beyond” (1215). Framing your response with Bakhtin’s claims, namely, “that situation shapes the utterance, dictating that it sound one way and not another—like a demand or request, insistence on one’s rights or a plea for mercy, in a style flowery or plain, in a confident or hesitant manner, and so on” (1215), is so interesting because of the bridge that you are building with Falana, myself, and the potentially the rest of the class. I certainly have been illuminated by thinking about our responses, and this specific conversation on rhetoric and Bakhtin, in these terms.

Wednesday, October 15, 2008

Exploring the Concepts of Social Knowledge and Ideographs: A Rhetorical Standpoint



This week, I chose to read Thomas Farrell's "Knowledge, Consensus, and Rhetorical Theory" essay. This essay explores the concept of "social knowledge" and how it shapes society and rhetoric as a whole. I also chose to read Michael Calvin McGee's "The Ideograph: A Link Between Rhetoric and Ideology" essay. This essay explores the concept of an "ideograph" and the unique influence that it has on society. Both essays are linked in regard to the societal implications and theories set forth in each. The writings contained in each essay are quite robust, and both essays take strong analytical and philosophical approaches in their broad views. While reading each essay, I pinpointed several passages and quotes that I found to be extremely poignant. The following is a list of passages and quotes taken from each essay. I would like to give some personal perspective and analysis on each of the writings contained on the list. It is worthy to note that these quotes were chosen because of the fact that each one forced to me think more deeply about the arguments and theories presented in each essay.


The following passages and quotes were taken from Thomas Farrell's "Knowledge, Consensus, and Rhetorical Theory" essay:

• “Now if all knowledge must rest upon some sort of human consensus and presume some functional connection with human knowers, then it may be logically asked: What functional characterization of knowledge is appropriate to the art of rhetoric? In the argument that follows, I refer to a kind of knowledge which must be assumed if rhetorical discourse is to function effectively. I call this knowledge ‘social knowledge’ and define it as follows:

Social knowledge comprises conceptions of symbolic relationships among problems, persons, interests, and actions, which imply (when accepted) certain notions of preferable public behavior. (142)

Personal Analysis:The notion of "social knowledge", as defined by Farrell, can be applied to almost any societal situation. My interpretation stems from the notion that everything (e.g. people, cultures, customs, etc.), in a given society, is intertwined. The term "common sense" comes to my mind. These inherent, almost unspoken, rules and characteristics of society often seem to be overlooked and inadvertently ignored. I whole-heartedly agree with Farrell in his statement that stresses a need to consider "social knowledge" for the sake of understanding and utilizing rhetorical discourse. With this understanding, one will be able to adapt and function successfully in his or her own societal realm.

• “Not only does social knowledge provide a context of relevance for artistic proof in collective inference making; it also establishes social precedents for future attributions of consensus in situations which have yet to be encountered.” (147)

Personal Analysis:For me, this quote brings to mind the evolution of technological rhetoric. In the mid 90s, when internet technology first came to life, a new way of thinking, living, and learning started to spawn. With this new technology, a communication medium was formed and people had to adjust accordingly. However, the power of social knowledge, and its grip on communication practices, helped people to make the transition to the new medium. This already-established knowledge served as a strong precedent for the powers that regulated such a powerful and viral form of communication.

• “Social knowledge, as a characteristic which is actively attributed to persons, must necessarily partake in the active dimension of the rhetorical process itself.” (150)

Personal Analysis:This statement blatantly states that there needs to be interaction between social knowledge and rhetoric. A successful rhetorician will constantly need to be aware of his or her surroundings, and adapt accordingly. However, the ever-changing world that we live in will often hinder the need to practice and convey effective rhetoric. Thus, with an evolving environment of social knowledge, a true rhetorician will educate oneself to the fullest extent in order to understand society's changes.


The following passages and quotes were taken from Michael Calvin McGee's "The Ideograph: A Link Between Rhetoric and Ideology" essay:

• “The end product of the state’s insistence on some degree of conformity in behavior and belief, I suggest, is a rhetoric of control, a system of persuasion presumed to be effective on the whole community. We make a rhetoric of war to persuade us of war’s necessity , but then forget that it is a rhetoric–and regard negative popular judgments of it as unpatriotic cowardice.” (428)

Personal Analysis:This passage is incredibly poignant when we consider the time we live in. The rhetoric of war seems to be omnipresent this day and age. After September 11th, the ideals of patriotism enveloped the hearts and minds of the American people, as seen in the patriotic rhetoric following that tragic day. Soon thereafter, the power of war rhetoric raged throughout the country and the world. In my opinion this rhetoric was used, by the powers that be, in an attempt to control and persuade the hearts and minds of the American people, and the people of the world, to justify the courses of action that were taken as a result of the attacks on the US. Obviously, the discussion, proposal, and actual act of war are volatile issues that have the potential of tearing a country apart. In this instance, I am of the opinion that the power of rhetoric has failed to control and persuade a great many people. In essence, the political war rhetoric of the last seven years has created a split in the United States. Thus, the rhetoric of war will rage on until a resolution is eventually found. The notion of "unpatriotic cowardice" is not as prominent in the context of modern-day society.

• “An ideograph, however, is always understood in its relation to another; it is defined tautologically by using other terms in its cluster. If we accept that there are three or four or however many possible meanings for ‘equality,’ each with a currency and legitimacy, we distort the nature of the ideological dispute by ignoring the fact that ‘equality’ is made meaningful, not within the clash of multiple usages, but rather in its relationship with ‘freedom.’” (434)

Personal Analysis:This is where much of the confusion comes in when studying rhetorical discourse. There are so many usages and combinations of rhetorical entities, such as McGee's "ideographs", that it makes for a somewhat convoluted perspective. McGee does an excellent job of describing "ideographs" as a community's path to understanding the norms of ideology. People must understand context, and the effect that it has on interpretation and meaning. Also, people must be able to sift through varying ideologies that are influenced by societies of the world. Then, a person will be able to understand the rhetorical relationships that are formed between these so-called "ideographs".


Works Cited:

• Lucaites, John Louis, Celeste Michelle Condit and Sally Caudill, eds. Contemporary Rhetorical Theory. New York and London: Guilford Press, 1999. 127-151, 425-440 .

Wednesday, September 24, 2008

Ars dictaminis



I am attempting to write a letter as it would have been written between 1150 to 1350 C.E. Because of my lack knowledge for the vernacular of the times (i.e. Latin), please treat my modern-day English as suffice for the exercise. The letter will be composed of a student, or pupil, writing his teacher in regards to various ideals that pertain to the acquisition of knowledge. I will be using Dr. Deborah Morton, Ph.D., as the recipient of the letter, and I will be using myself (Sean Doran) as the letter-writer, or dictator, of the letter. Feel free to comment on the letter itself. I will be very thankful if I can get any useful feedback and/or suggestions about the approach I used in writing the letter. Also, please keep in mind that the ideas I present and propose within the letter are reflective of a possible correspondence between a teacher and his/her pupil taking place in Medieval Times.


ca. 1135

To Deborah Morton, by divine grace resplendent in Ciceronian Charm, Sean Doran, inferior to his devoted learning, expresses the servitude of a sincere heart,

Being of a sound and educated mind, you have strived in your teachings of rhetoric to enlighten my devoted, grateful, and intellectual soul. Your professional ethos has been established by your journey through various universities, and your hard work and dedication has been rewarded with the attainment of a noble and just profession. This recognition, on my behalf, of your ever-lasting devotion to the pedagogical forces brought about in our universities will never waver.

I, being your lowly pupil and unworthy of being held in the same regard as yourself, have decided to write to you to express my concern for the growing need of spreading the ideals of Scholasticism. In recent times, there has been a partial reconciliation between Christian theology and secular teachings. Both of these pursuits are crucial in the attainment of wisdom and truth. As educators and students who are constantly trying to reach the pinnacle of intellectualism, I feel as though we have an obligation to focus upon the ideals of theology, but we must also restore the classical teachings of such notables as Socrates, Plato, Aristotle, and Cicero. The recent discoveries of classical Greek writings, through Arab and Jewish sources, can be utilized to establish an influx of "new" ideologies. By combining the power of such diverse teachings and knowledge, the entire corpus of intellectualism and pedagogy can become widespread. Theological doctrines and classical interpretations of rhetoric and philosophy can be compared against each of in the pursuit of understanding and intellectual wisdom. Furthermore, as you well know, the study of rhetoric has been held in a lower regard as compared with the study of dialectic. This is a stigma that needs to be changed within the academic system. By placing a greater emphasis on the study of rhetoric through classical texts, new and more practical rhetorical ideologies can be established in academia.


Thus, I propose to institute a new program that will promote and consolidate the theories and teachings of both secular and non-secular philosophies. I am willing to travel to Paris, Oxford, Bologna, and beyond to promote the ideals of this program. Universities must unite and join forces to achieve the type of mass education that is so desired. I implore you to consider this idea as a way of supporting the mass changes that are taking place during this ever-evolving Renaissance Period. With your divine help, studium generales will be filled with a large and diverse collection of newly-devoted intellectual minds that are willing to learn a wide range of subjects. Whether the subject is theology, dialectic, rhetoric, philosophy, medicine, law, math, or science, a conglomeration will take place that will revolutionize the educational system for the greater good.

In conclusion, I thank you for taking your precious time to read my humble letter. I can only hope that a person of your esteemed nature will be able to appreciate and understand my need to address the current nature of the teachings that take place in our newly-created universities.

Sincerely,

Sean Doran, your humble and devoted pupil…



I attempted to create the five parts of a letter according to The Principles of Letter Writing. The parts included: the Salutation, the Securing of Goodwill, the Narration, the Petition, and the Conclusion. The Salutation was taken from "The Salutation of a Pupil to His Teacher" from The Principles of Letter Writing. The abundant acknowledgment of the recipient’s established ethos seeks to solidify the creation of a strong Securing of Goodwill. The Narration and Petition make up the bulk of the body of the letter, followed by a conclusion that further accentuates the “esteemed nature” (Securing of Goodwill) of the recipient. I hope that I successfully organized the letter in a fashion that reflects the implementation of the aforementioned entities.